Merchandising

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Merchandising Ontologies
The field of merchandising, planning and distribution is a fast moving sector that requires quick and accurate decisions using a multitude of parameters that take part in the merchandising lifecycle.

Ontologies, when applied to this domain, provide a knowledge management tool for improving merchandising-related activities by helping merchandise personnel to consolidate their knowledge of the domain, so that they are able to make the right decision at the right place and at the right time.

The coded knowledge models you’ll find on this website are formalized in the expressive Web Ontology Language (OWL) for optimal representation of semantics, whilst ensuring their portability and reusability.

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